{"id":5887,"date":"2022-07-05T07:54:17","date_gmt":"2022-07-05T07:54:17","guid":{"rendered":"https:\/\/theschoolofwe.com\/?p=5887"},"modified":"2022-07-05T07:58:46","modified_gmt":"2022-07-05T07:58:46","slug":"como-ajudar-os-humanos-a-lidar-com-a-transformacao-digital","status":"publish","type":"post","link":"https:\/\/theschoolofwe.com\/pt-pt\/como-ajudar-os-humanos-a-lidar-com-a-transformacao-digital\/","title":{"rendered":"Como ajudar os humanos a lidar com a transforma\u00e7\u00e3o digital"},"content":{"rendered":"\n

Muito se tem escrito sobre a transforma\u00e7\u00e3o digital e sobre o seu impacto 360\u00ba nos neg\u00f3cios. Depois de mais de 25 anos na ind\u00fastria de TI, posso apenas refor\u00e7ar o profundo impacto que tem e o qu\u00e3o importante \u00e9 para qualquer neg\u00f3cio (e qualquer empres\u00e1rio) que pretende ganhar a vida (manter presen\u00e7a no mercado e os ganhos) nos pr\u00f3ximos 10 anos . O processo em si \u00e9 um processo f\u00e1cil, embora haja muitos mal-entendidos e pontos cegos. No entanto, se eu pudesse resumi-lo em quatro etapas, elas seriam as seguintes:<\/p>\n\n\n\n

  1. Criar mudan\u00e7a<\/li>
  2. Gerir a mudan\u00e7a<\/li>
  3. Aprender com os erros, estar aberto a novas estrat\u00e9gias e reconfigurar relacionamentos<\/li>
  4. Desbloquear a resist\u00eancia<\/li><\/ol>\n\n\n\n

    Quando as estrat\u00e9gias de transforma\u00e7\u00e3o digital se manifestam de forma ing\u00e9nua<\/em>, elas focam-se na tecnologia e acrescentam algo como \u201c\u2026 incorporando novas tecnologias\u201d<\/em> no final de todas as frases. Esta \u00e9 a abordagem comum de pessoas entusiastas do digital que evangelizam e vendem todo o tipo de gadgets<\/em> e de conceitos.<\/p>\n\n\n\n

    Quando as estrat\u00e9gias de transforma\u00e7\u00e3o digital se manifestam de uma forma mais s\u00e1bia<\/em>, elas expandem o foco para incluir a organiza\u00e7\u00e3o e adicionam algo como \u201c\u2026 mediante a incorpora\u00e7\u00e3o de novas tecnologias e novas capacidades organizacionais\u201d<\/em> no final das frases . Essa \u00e9 a abordagem comum da \u201cind\u00fastria de consultoria\u201d que tem muitas \u201cnovas metodologias\u201d para evangelizar e vender. Como isto poderia tornar-se mais escorregadio, pensa nas metodologias de \u201cinova\u00e7\u00e3o\u201d e de \u201cdesign-isto-e-aquilo\u201d quando pensamos 1; ou pensa em \u201cgest\u00e3o de mudan\u00e7as\u201d ao referir-se ao 2; ou pensa em metodologias \u201clean<\/em>\u201d ao referir-se ao 3; ou pensa em estilos de \u201cnova lideran\u00e7a\u201d ao referir-se ao 4 (seja lideran\u00e7a servidora, lideran\u00e7a consciente, lideran\u00e7a positiva, lideran\u00e7a humana ou lideran\u00e7a feminina).<\/p>\n\n\n\n

    No entanto, o ponto cego<\/strong> de quase todas as estrat\u00e9gias de transforma\u00e7\u00e3o digital \u00e9 a forma como ela impacta a pessoa individual e quais s\u00e3o as mudan\u00e7as individuais que ela exige. Ou se tomarmos emprestadas as refer\u00eancias de Yuval Noah Harari, a forma como isso impacta o Homo Sapiens de 70.000 anos que habita dentro de todos n\u00f3s.<\/p>\n\n\n\n

    Para entender isso melhor, permita-me expandir a parte da “transforma\u00e7\u00e3o” na transforma\u00e7\u00e3o digital e lev\u00e1-la a uma escala humana:<\/p>\n\n\n\n

    1. Criar mudan\u00e7a > transformar <\/strong>velhos comportamentos de \u201cpiloto autom\u00e1tico\u201d em novas tomadas de decis\u00e3o conscientes;<\/li>
    2. Gerir a mudan\u00e7a > transformar <\/strong>ansiedade e incerteza em calma e confian\u00e7a;<\/li>
    3. Aprender com os erros, abertura a novas estrat\u00e9gias e reconfigurar relacionamentos > transformar <\/strong>conversas dif\u00edceis e sistemas de recompensas dif\u00edceis em conversas de aprendizagem e criatividade coletiva;<\/li>
    4. Desbloquear a resist\u00eancia > transformar <\/strong>o pessimismo em otimismo; transformar <\/strong>o stress e o esgotamento em alegria e resili\u00eancia; transformar <\/strong>a cr\u00edtica e o isolamento em ajuda e conex\u00e3o (que \u00e9, usando palavras de \u00faltima gera\u00e7\u00e3o, ser mais compassivo, estar ao servi\u00e7o para aliviar o sofrimento).<\/li><\/ol>\n\n\n\n

      Felizmente, j\u00e1 temos um nome para a capacidade subjacente em todas as quatro etapas, aquilo que permitir\u00e1 essa transforma\u00e7\u00e3o qu\u00e1drupla a n\u00edvel individual (e coletivo). Que capacidade \u00e9 essa? A melhor resposta ao nosso alcance \u00e9 desenvolver a Intelig\u00eancia Emocional<\/strong>. E como faz\u00ea-lo? A tecnologia de vanguarda, a preferida por organiza\u00e7\u00f5es de todo o mundo, chama-se mindfulness<\/strong>. Gosto de pensar nela como a \u201ctecnologia interior\u201d que completa a tecnologia exterior. Como levar a Intelig\u00eancia Emocional e o mindfulness para a organiza\u00e7\u00e3o de modo a que ela alcance todos os seus indiv\u00edduos? Com certeza existem propostas diferentes, mas a que escolhemos (porque gostamos mais) \u00e9 a Programa Search Inside Yourself,<\/strong> pois \u00e9 baseado nas pesquisas mais recentes da neuroci\u00eancia e desenvolvido na Google, em Silicon Valley, o mesmo centro tecnol\u00f3gico que nos empurra para uma transforma\u00e7\u00e3o digital.<\/p>\n\n\n\n

      Agora, j\u00e1 sabemos como incluir tamb\u00e9m o indiv\u00edduo na estrat\u00e9gia de transforma\u00e7\u00e3o digital e acrescentar algo como \u201c\u2026 ajudando indiv\u00edduos e equipas a se transformarem\u201d<\/em> no final de todas as frases. Ou se se identifica profundamente da abordagem de Harari, pode adicionar apenas \u201c\u2026 atualizando as pessoas\u201d. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Muito se tem escrito sobre a transforma\u00e7\u00e3o digital e sobre o seu impacto 360\u00ba nos neg\u00f3cios. Depois de mais de 25 anos na ind\u00fastria de TI, posso apenas refor\u00e7ar o profundo impacto que tem e o qu\u00e3o importante \u00e9 para qualquer neg\u00f3cio (e qualquer empres\u00e1rio) que pretende ganhar a vida (manter presen\u00e7a no mercado e […]<\/p>\n

      Continuar a ler…<\/a><\/p>\n","protected":false},"author":3,"featured_media":5831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"acf":[],"yoast_head":"\nComo ajudar os humanos a lidar com a transforma\u00e7\u00e3o digital - The School of We<\/title>\n<meta name=\"description\" content=\"O ponto cego de quase todas as estrat\u00e9gias de transforma\u00e7\u00e3o digital \u00e9 a forma como ela impacta a pessoa individual, quais s\u00e3o as mudan\u00e7as individuais que ela exige. 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